Andrew Allan, Direct Response Creative
If it doesn't sell, it's not creative.
25 years of video built to make people call, click, and buy, from 30-minute infomercials to 15-second ads.
Free 30-minute call. Bring your current ads, or just your product. No pitch.
Creative for brands like
- YouTube
- HSN
- Black+Decker
- Tupperware
- Snuggie
- Copper Fit
- Aspen Dental
- Murad
- NuWave
- Qunol
- HomeServe
- Sleep Country
- Tony Little
- Omega XL
- Ageless Male
- Beachwaver
- Pahi Shoes
- Powerfit
- Quantum X
- MicroTouch
- Lifecykel
- Online Trading Academy
The reach of TV. The precision of performance marketing.
DRTV was performance marketing before anyone called it that. Every spot had to earn its airtime, and the phone either rang or it didn't. And one airing can put an offer in front of millions of homes at once, something the feed struggles to match.
I've spent 25 years writing, directing, and producing creative held to that standard. Now I bring it to wherever your customer is watching: broadcast, streaming, and the feed.
The media has changed. Human psychology hasn't.
For DRTV marketers
Take what works to where viewers went.
You already know what a winning offer looks like. The question is how to make it work on CTV, Meta, TikTok, and YouTube without losing what made it work on TV.
I speak your language: offers, hooks, demos, urgency, and the math behind a rollout. I also know what a 15-second scroll-stopper needs that a 120 doesn't. Your proven formats, rebuilt for performance TV and paid social.
Show me what's costing salesFor ecommerce brands
Your ads work online. Let's put them on TV.
You've built a brand on paid social. TV and CTV can multiply that reach, but only if the creative is built to sell, not just to look like a commercial.
I've spent my career making TV that is measured the way you measure everything: by response. From strategy and script to set and final cut, I help you make your first move to TV a profitable one.
Show me what's costing salesOne creative partner, from first idea to final cut.
Direct response video
Long-form infomercials, short-form DRTV, TV and CTV commercials, and paid social video. I write, direct, and produce, so the idea that sells on the page is the one that ends up on screen.
Creative strategy & DRTV consulting
Offer development, creative strategy, and DRTV consulting for brands launching on TV or scaling what already works. Includes an Ecomm-to-TV readiness review for brands making their first move.
Direct response copy across channels
Newsletters, email, paid social copy, lead magnets, and AEO content, plus direct mail, SMS, and radio. The same response discipline, in every format your funnel needs.
Work that earned its airtime.
Want to see the work? On your free 30-minute call, I'll walk you through a reel tailored to your category, whether that's health and wellness, home, beauty, or finance, along with the results behind it.
Show me what's costing sales"I've worked with hundreds of writers over the years, essay writers, reporters, analysts and copywriters. The best among them know how to tell stories and sell ideas. Andrew Allan is very good at both and a pleasure to work with."
"Andrew Allan's scripts give every production a real chance for success. Without that, you're taking a big risk."
"Andrew gets direct response 100%."
"Talented, fast, and dependable. My kind of professional."
A creative who's been held to the numbers.
I'm Andrew Allan, a direct response creative who writes, directs, and produces commercials that sell.
I came up in DRTV, where creative lives or dies by response. Over 25 years and 1,500+ campaigns, I've made long-form infomercials, short-form spots, and paid social campaigns for brands including Black+Decker, Tupperware, Sleep Country, HomeServe, and Omega XL.
Today I help DRTV marketers create winning infomercials and short-form spots, and take proven offers to streaming and social. I also help ecommerce brands make their first move to TV. Either way, the job is the same: make something people stop for, believe, and act on.
Being boring is expensive.
Whether you're scaling a proven offer or putting your brand on TV for the first time, start with a free 30-minute call. Bring your current ads and I'll show you what's costing you sales. Starting from scratch? I'll show you what it will take to sell. You keep the insights whether we work together or not.
Show me what's costing salesCommon questions
What does a direct response creative do?
A direct response creative makes advertising designed to get an immediate, measurable action: a call, a click, or an order. I write, direct, and produce that work, from long-form infomercials and short-form DRTV spots to CTV commercials and paid social video. Every piece is judged by the response it drives.
Can ecommerce brands advertise on TV profitably?
Yes, when the creative is built for response rather than just awareness. Many brands start on CTV (streaming TV), where they can target audiences and measure results much like paid social. The key is a spot built around a clear offer, a strong hook, and a reason to act now.
What is CTV advertising, and how is it different from DRTV?
CTV (connected TV) is advertising on streaming services watched on a TV screen. Traditional DRTV runs on broadcast and cable, where one airing can reach millions of homes at once. CTV adds audience targeting and digital-style measurement. The creative principles that make DRTV work carry over to both.
What's the difference between DRTV and performance marketing?
Not much in spirit. Both are judged by results, not awards. DRTV is performance marketing on television, measured in calls, orders, and cost per order. Performance marketing usually refers to digital channels like Meta, TikTok, and YouTube, measured in ROAS and CPA. I work across both.
Do I need existing creative to work with you?
No. If you have ads running, I'll show you what's costing you sales. If you're starting from scratch, I'll help you build the strategy, script, and production plan for your first campaign.
What happens on the free 30-minute call?
We look at your current ads or your product, and I tell you what I'd change or what it will take to sell. You keep the insights whether we work together or not. No pitch.